Former employee accuses WWE of using John Cena’s farewell bout for profit - "They want to do a number" (Exclusive)

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WWE legend John Cena is finishing up his farewell tour this year with just four more dates on his calendar. Former writer Vince Russo shared some explosive details about the company's booking strategy.

John has had a mixed farewell tour. The earlier part of his run was marred with a flop heel turn. After The Rock's absence, WWE abandoned the heel turn heading into SummerSlam. John however has put on some stellar matches, including an instant classic with AJ Styles this past weekend at Crown Jewel in Perth, Australia.

This week on a new episode of Writing with Russo, the ex-WWE writer Russo claimed that WWE wanted to do a huge gate off of Cena's last appearance. He felt the company was using the 17-time Champ's last match to drive ticket sales and do record numbers. He explained that the creative team should have given a lot of thought to the last match and booked a compelling storyline with a roster member who would get the rub from John. He pointed out that even if Gunther returns for the final match, it wouldn't mean anything without the right booking.

"They're promoting John Cena's last match. They want to do a number off Cena's last match. That's it. Like, that's it." He added, "You would think, with the amount of time we had, get one guy over that's gonna be on the roster. It's like you said, the way they booked Gunther, a win over John Cena means absolutely zero. Nothing!"

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With John Cena approaching the final leg of his retirement tour, it will be interesting to see who will be his final opponent. His last match his scheduled for December 13 at Saturday Night's Main Event.


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About the author

Prityush Haldar

Prityush is a WWE news writer for Sportskeeda Wrestling who started watching wrestling in the later part of The Attitude Era. Although he holds a Bachelor’s degree in Engineering, Prityush was a creative writer for his college, and his flair for creativity and love of pro wrestling eventually led him to the journalism field. After an initial stint in 2016-2017, he has been writing regularly for Sportskeeda since 2021.

As someone who loves and respects the business, he prides himself on factual, clean, and ethical reporting, free of plagiarism and AI usage. One of the ways he ensures this is by transcribing videos that he reports on.

Prityush had the privilege of interviewing superstar Matt Hardy in his career so far. Although, his favorite wrestler is CM Punk, as he relates to his Straight Edge philosophy.

When he is not reporting news, he loves reading and collecting WWE action figures. He currently owns over 500 wrestling figures and merchandise.

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