BTS' Taehyung sparked a pistachio croissant frenzy in South Korea after being spotted with one at Paris Fashion Week. Fans and media alike went viral when clips surfaced showing him smiling and posing with the French pastry at the affair.
Known as Fourré à la Crème et à la Pistache, the croissant is filled with pistachio cream. Taehyung also tried a Mini Beignet: Fourré à la Crème de Pistache along with it. The simple act of eating it in Paris set off a wave of demand back home, too.
Hi-Pie Official, a French bakery in Seoul, confirmed that their pistachio cream croissant also became extremely popular after the K-pop idol's Paris moment. Fans queued up, eager to try the pastry he enjoyed. For this, the Pâtisserie also expressed gratitude by thanking V.
Admirers are praising the 29-year-old's "impact."
"A bakery in seoul shared how the popularity of pistachio croissants increased after taehyung was spotted eating it and they’re solding out like hotcakes even during holidays 😭❤️🔥this is the impact you can’t buy btw HE’S THE ONE IN A MILLION SUPERSTAR 🔥❤️🔥," an X user commented.a bakery in seoul shared how the popularity of pistachio croissants increased after taehyung was spotted eating it and they’re solding out like hotcakes even during holidays 😭❤️🔥this is the impact you can’t buy btw HE’S THE ONE IN A MILLION SUPERSTAR 🔥❤️🔥
Many are saying the artist simply ate the croissant and made it popular without any official endorsement.
bro ate a croissant in paris and now everythings sold out in korea 😭 the power this man holds is insane
And that's purely on his influence. That's why it makes me laugh hard when some throw around the influencer tag thinking we should be mad about it. I mean you need to have influence in itself to be an influencer
Taehyung starting a pistachio croissant trend after he was filmed enjoying one during Paris Fashion Week is a prime example of his immense influence. He made the pistachio croissant famous without any official endorsement.
Others have even nicknamed him “Croissanthyung.”
Croissanthyung you will always be famous 🥐💚
Croissanthyung impact is insane❤️🔥❤️🔥
Impact his middle name.. croissanthyung is everywhere 🔥
Café owner thanks BTS' Taehyung after Pistachio Croissant visit

La Pistacherie is the shop behind the pistachio croissant BTS' Taehyung enjoyed. It is situated at 5 Place de l’Alma, 75008 Paris. The café is known for its pistachio-focused menu, from baked goodies and ice creams to crêpes and roasted nuts. Its owner also shared their excitement,
"We love you V! My wife loves you and hopefully you keep up the good work man! We tried to speak with you but they didn't let us see they told us said you are eating, so hopefully next time! Thanks!"The pistachio moment also reignited dating chatter online. BLACKPINK’s Jennie brought up croissants during her Chanel PFW interview, saying,
“I’m gonna be stupid and say croissant. I love croissant.”Her timing, shortly after V’s viral bite, triggered renewed speculation about the two idols. Adding to the Paris buzz, the Winter Bear singer and IVE’s Jang Wonyoung were also linked by a coincidental moment. It comes after Wonyoung asked about her favorite food at the MIU MIU show, where she mentioned pistachio croissants.
Meanwhile, in other news, BTS’ V appeared at W Korea’s 20th Breast Cancer Awareness Campaign, Love Your W, alongside RM and j-hope.
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Edited by Shreya Jha