Cheez-It Opened Its Own Nightclub, Studio Cheez

Cheese and nightclubs don’t traditionally mix, but Cheez-It rewrote the rules last week with Studio Cheez, a themed “nightclub experience” that swapped bottle service for boxes of crackers.

Last summer, Cheez-It made waves with its pop-up “Cheez-In Diner,” a retro roadside restaurant serving comfort food reimagined with their signature snack. Studio Cheez harnessed that same experiential spirit and turned it loose on the dancefloor, ensuring a gouda time for all.

Opened from October 9–11 in New York City’s East Village, Studio Cheez invited fans 21 and up to indulge their midnight cravings at the world’s first Cheez-It-themed nightclub. The pop-up featured a light-up dancefloor beneath a glowing “Cheez-It Disco Cube,” a cracker tap dispensing fresh Cheez-Its and a menu of absurdly inventive cocktails like the “Cheez-Tini” and “Smoked Gouda Old Fashioned.”

Credit: Cheez-It

The party in the heart of New York’s East Village never got bleu as guests paired their drinks with bites like “Lil Cheez Puffs,” “Buffa-loaded Cheez Dip” and even a “Cheezy Pizza Pocket.” VIPs, known here as VICheez, had the opportunity to order bottle service complete with wine, spirits and a box of Cheez-Its delivered with sparkler fanfare.

“Studio Cheez is all about taking those cravings and turning them into the highlight of the night,” said Cara Tragseiler, Senior Brand Director for Cheez-It.

It’s unclear at this time whether or not the brand will reactivate the pop-up in the future.